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Website Submission - Search Engine Optimization

There are many software programs and online tools for submitting your webpages automatically to the search engines. You should use these programs with care, as more and more search engines punish excessive submissions. We've all seen them, companies that use website submission software to simultaneously submit to hundreds and even thousands of search engines, directories, and FFA sites. In three short words… Don't do it!

Most modern search engines recognize this automated software and ignore those websites using it, and worse yet, you may be banned from future URL submissions. Don't mess with it, it just isn't worth the risk. I'll say it one more time… It is estimated that combined, the top 12 search engines receive in excess of 90% of all search traffic.

Alta Vista claims as much as 98 percent of the submissions made at its Add URL page are spam (including links to irregular doorway pages) or webmasters adding extreme numbers of webpages on a daily basis. As a result of this AltaVista has implemented a cumbersome system that blocks automatic submissions altogether!

It's always best to submit pages to the major search engines by hand. However, if you manage a large number of websites, you may find it useful to use a submission software product like Search Engine Commando, or Web Position Gold.

The fact of the matter is this… If you choose to use submission software to submit your website, you don't have control over your website titles and descriptions and you can't optimize each submission for each specific search engine and directory. Always submit by hand, it is the best way.

With some search engines, like Google for example, if your web pages are interlinked appropriately, once your website is found it's unnecessary to submit the rest of the pages. Given time, the search engine spiders will find them. In fact most modern search engines put so much emphasis on Link Popularity and Content, that if there are quality websites linked to you, you will be found, even without going through the submission process.

When doing manual submission, you may find Pandia's search engine submission resource page helpful. It contains links to relevant search engine submission forms, help files, pay-per-click and paid inclusion services, and more.

Search engines vs. search sites and portals…
A search engine is the database that delivers search results, a search site is the website that lets you search that database, and some search engines are used by many search sites. For example, Overture owns the AlltheWeb search engine, which has its own search site. However, the AlltheWeb search engine also feeds results into most versions of Lycos. Consequently, being listed in AlltheWeb, automatically leads to a listing in for instance the American version of Lycos.

To make things even more confusing, most search sites also present hand picked results from search directories such as The Open Directory and LookSmart. This is why some search engines will ask you to submit your site to the directory as well as to the search engine.

Most search sites and metasearch sites will add links from fee-based pay-per-click search engines like Overture in the case of Alta Vista, Lycos, Yahoo and MSN, and Google AdWords in the case of Google and Ask Jeeves/Teoma.

Contact sales@eliteral.com for more information on Search Engine Optimization India Tips and Pricing.

 
           

 


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